Balmain Hair Couture’s Fall-Winter 2023 campaign is all polished and sleek looks. In photographs by Javier Biosca the models Ymre Steiekema, and Xavier Serrano have their hair styled differently, including a sleek, ponytail or sculpted waves.
Balmain Hair Couture Fall/Winter 2023Campaign

Gino Matus was the hairstylist who wanted to create a look for women that was natural but also strong. Alejandro Muoz styled the tailored blazers for the blonde model to match her chic hairstyles.

In creating the looks for Ymre I was inspired by the freshness, naturalness, and glamour of a modern, independent woman. I was focused on achieving healthy hair texture and sophistication, while never forgetting to emphasize its natural beauty.

In one shot, Ymre is wearing a red jacket and long hair in waves. Dutch beauty Ymre Stiekema wears her hair in a bun for a new look. Balmain Hair’s Spring advertisements can be seen from last year.